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Xylem makes UTM tracking seamless, eliminating manual errors and spreadsheet chaos.
Stop guessing. Xylem automatically builds and organizes your UTMs, ensuring clean, accurate tracking without the extra work.
Never lose a UTM again. Xylem keeps your tracking links organized, searchable, and reusable—without spreadsheet chaos.
Copy, export, and share your UTMs in one click. Whether it's for your team, reports, or campaigns, Xylem makes link management seamless.
Xylem is evolving beyond UTMs. Future features include Google Analytics integration, content insights, and a built-in URL shortener.
See how Xylem stacks up against spreadsheets, Google UTM Builder, HubSpot, and Bitly.
| Feature | Xylem | Spreadsheets | Google UTM Builder | HubSpot | Bitly |
|---|---|---|---|---|---|
| User Experience & Automation | |||||
| AI-Powered UTM Creation | ✅ Yes | ❌ Manual & Error-Prone | ❌ No AI, Manual Entry | ❌ No AI, Manual Entry | ❌ No AI, Manual Entry |
| Intuitive, User-Friendly Interface | ✅ Yes | ❌ Complex & Messy | ❌ Basic Form | ⚠️ Locked Inside HubSpot | ⚠️ Limited to Short Links |
| Stores & Organizes Your UTMs | ✅ Yes | ✅ Yes, but scattered across sheets | ❌ No (One-off Links) | ✅ Yes, but inside HubSpot only | ❌ No |
| Easy Sharing & Exporting | ✅ Yes | ❌ Copy-Paste Headache | ❌ No | ✅ Yes | ✅ Yes (Short URLs only) |
| Feature Set | |||||
| Built-in URL Shortener | 🚀 Coming Soon | ❌ No | ❌ No | ❌ No | ✅ Yes |
| Google Analytics Integration | 🚀 Coming Soon | ❌ No | ❌ No | ✅ Yes, but limited | ❌ No |
| Content Insights & Attribution | 🚀 Coming Soon | ❌ No | ❌ No | ✅ Yes, but locked inside HubSpot | ❌ No |
| Ease of Use | |||||
| Automated Best Practices | ✅ Yes | ❌ No Standardization | ❌ No | ✅ Yes, but limited | ❌ No |
| No Manual Input Required | ✅ Yes | ❌ Manual Entry Required | ❌ Manual Entry Required | ❌ Manual Entry Required | ❌ Manual Entry Required |
| Team Collaboration Support | ✅ Yes | ❌ No | ❌ No | ✅ Yes | ❌ No |