How Xylem Works

Xylem makes UTM tracking effortless. Follow these simple steps to create, manage, and analyze your campaign links.

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Step 1: Create Your Website

Start by setting up your website in Xylem. This becomes your central hub for all campaign tracking across your digital properties.

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Step 2: Create Your Campaign

Define your marketing campaign with a clear name, objective, and timeframe. Xylem helps you organize all your marketing initiatives in one place.

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Step 3: Create Your Campaign Links

Generate structured, error-free UTM links for each campaign touchpoint. Xylem automatically ensures consistency and proper tracking parameter format.

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Step 4: Share Your Links

Easily copy and distribute your tracking links across marketing channels, ensuring proper attribution for all your traffic sources.

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Step 5: Collaborate with Your Team (Coming Soon)

Invite team members to create and view campaigns and links for your website, enabling seamless coordination across your marketing efforts.

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Step 6: Create Short Links (Coming Soon)

Transform long UTM links into concise, branded short links for cleaner sharing across platforms and improved click-through rates.

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Step 7: Analytics Integration (Coming Soon)

Import campaigns from Google Analytics and view comprehensive performance data directly in Xylem to optimize your marketing strategy.

Why Use Xylem?

Manual tracking leads to errors, lost data, and inconsistent reports. Xylem automates the process so you can focus on what matters—optimizing your campaigns.

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